Looking for a cost-effective way to generate more business for your tree service company?
It can be a challenge, especially if you’re a small, less established business in a competitive area. Traditional forms of local advertising like newspaper ads and Yellow Page listings don’t work as well as they used to. And it can be frustrating working with lead companies that sell the same person’s contact info to 4 or 5 competing businesses.
But here are some effective, low-cost tree service online marketing strategies that can help build your reputation and bring you more clients.
An easy way to expand your presence online is to list your tree service business on directories like Yelp, CitySearch, and Better Business Bureau. This will make it easier for people in your area to find your business and contact info. It builds trust and credibility, too.
Keep your information (name, address, phone, services) accurate and up-to-date in each directory. These listings — called “citations” — help boost your rankings in the search results. This helps more people to find you online and pick up the phone.
Here is a list of 50 directories. Unlike the Yellow Pages, it’s free to be included in most of these directories.
If you have a website, you’ll want it to rank on the first page of search results. When someone does a Google search for “tree removal [your city]” or “tree trimming near me”, they usually click on one of the first links they see. That’s why it’s important for pages on your website to be search engine optimized. The key factors for local SEO you should focus on are:
A well-designed website is a critical part of online tree service marketing. You don’t need a professional web design agency to build a fancy website with all the bells and whistles. But having a modern design with good content will give you an edge over your competitors with little or no online presence. Service Leads Now has built dozens of tree service webpages and we find that the following are helpful attracting new customers:
On your directory listings and website, a bunch of great reviews and 5 star ratings give your business credibility and strengthen its reputation. Especially when it comes to a large tree removal project, prospective clients will read about the experience of others before making a decision.
Advertise a special offer to new clients. Service Leads Now partners have seen a higher rate of customer phone calls with offers such as:
A small discount to entice a new prospect can pay off in a big way if they become a loyal, lifelong client that refers their friends and neighbors.
The tree service lead marketing strategies laid out above will pay off in the long term. But there’s only one way to turn on a steady stream of new customer phone calls instantly.
Pay-per-click (PPC) search advertising will put your contact info in front of thousands of people in your area who are actively searching for tree service. An optimized PPC campaign, paired with a quality landing page, can generate phone calls within literally minutes of launch.
We do it for you. Service Leads Now has perfected search engine marketing for tree service. Our Pay Per Call service has helped tree service companies across the country serve more clients and grow their revenue.
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